The 5 Types of Graphic Designs You Need to Know

In simple terms, graphic design is a composition of elements which include images, colours, graphics and more that come together to form a whole graphic design. From a digital marketing perspective, graphic design communicates brand messages perfectly and influences people to buy. With the increase in the demand for graphic design, many digital marketing agencies have started up. Whether it be a graphic design company in Calicut or Kochi or any city, for that matter, make sure to choose the best company. Confused about what type of design you want?

This feature discusses the different types of graphic designs that you must know.

1. Marketing & Advertising Graphic Design

Since visual content always catches people's attention, Advertising and Marketing Agencies have amused people with attractive and creative graphic designs for generations ago. It's a fact that people retain more than 3/4th of information when they see anything rather than hearing or reading. So, this is how graphic design works in the success of good marketing and advertising strategies.

Examples of marketing graphic design are Newspaper ads, Vehicle advertisements, Posters, Banners and Billboards, Magazine and newspaper ads etc.

2.User Interface(UI) Design

You don't need to think it's complicated when you hear UI design. Simply put, User Interface design refers to the design of the user interface of a website or app, as the name suggests. The core aim of UI design is to attract users and make their browsing experience excellent. A specialized UI designer's role is designing engaging mobile app designs, theme design of web apps and game interface design.

3. Package Design

Have you ever thought about how the packed items you buy will look without attractive designs? Package design makes a product attractive. Stylish fonts accompanied by stunning graphics make a product more appealing. As per some reports, superb package design improves buying temptation. That's the reason why sometimes children obsessed with a particular chocolate brand. Some reports also state that red and yellow can invoke appetite. Hence, many brands use those colours.

4. Publication Graphic Design

Here, graphic designers specialize in designing printable materials like books, newspapers, magazines and catalogues. They have to construct design with a sense of visual appeal through photography, graphics and illustrations. The job titles of graphic designers in this field will be production artist, layout artist or DTP artist.

5. Illustrative Graphic Design

An illustrator creates actual, decorative and storytelling illustrations for commercial usage within the context of graphic design. Media such as magazines, textbooks, signs, animations, study materials, brochures, video games, and films include illustrations as the role of visual representation of an intended text or idea that the audience or customer should focus on it. The possibilities of these are also wide range as it is required in infographics, t-shirt designing, motion graphics, comic books, technical illustration, video games, websites and more.

Conclusion

The discussed types of graphic design play an inevitable role in most of the blooming businesses with digital marketing services. According to an individual's needs, availing these mentioned types of graphic design service providers will effectively work with the branding and marketing goals.